Comment by nerdponx

> Privacy privacy privacy though, as if someone at Google is manually looking through your history laughing at you.

Part of the problem is that it seems more or less impossible to get large companies to keep their data secure. In fact Google stands out as maybe the only big tech company that has not been involved in a major breach.

Notwithstanding the legal and political issues that arise when (not if, but when) this data gets into the hands of law enforcement agencies.

And yes, there have been individual instances of employees misusing sensitive user data.

Privacy is security.

Generally I agree that content providers should be allowed to make money somehow, but this way has proven to be untenable and something needs to change.