Comment by adrr
3 years ago
How are you tracking returning users without cookies? Also if it’s multi-lingual, how are you storing the language prefs?
3 years ago
How are you tracking returning users without cookies? Also if it’s multi-lingual, how are you storing the language prefs?
> How are you tracking returning users without cookies?
We're not. And that's exactly the point, because we don't want to track. I make a distinction between tracking, analyzing and stats. What we do is guess who are the unique visitors (and who are not), and I say guess because it's guesswork since the browser can spew out any kind of info.
> Also if it’s multi-lingual, how are you storing the language prefs?
Cookies you require for functionality (ie. login cookies, language settings) require no consent, but do require to be laid out in a cookie policy.
Persistent preferences require consent and is considered tracking. Only auth doesn’t. Go visit any government site and they have cookie banners for their preferences cookies.
Can you point to the part of the regulation which states this?
Why would you need that? All businsess that aren't online can't collect that data and we still have newspapers and supermarkets. If you are interested in that data just ask your users.
Supermarkets were the original trackers of users and first to start using personas. They are tracking you with personalized coupons redemptions, loyalty programs and through digital payments. Tesco's personalization is so good they can tell if you started a diet or are dating someone new.
Printed newspapers are disappearing. Ad supported news sites need tracking for ad targeting otherwise there isn't enough ad revenue to support their business.
Very American opinion you have their. It does not hold up the world over though.
Supermarkets are a bad example here because they are a critical link in the distribution economy.
Google? Not so much