Comment by mark_l_watson

Great point. Find a niche (or a few) that really interests you and is underserved.

I used the word ‘underserved’ for another reason. About 30 years ago I realized that I only was competing with myself and that everything I did should be in the service of other people or whatever company was paying me for my time. Framing everything as service to others takes away anxiety and fear of failure. Anyway that is how I see it.