Comment by selfhoster11
3 years ago
IMO it's not clear just from the immediate context in the article that he's actually advocating for MTX or ads.
If he is, then he deserves all the flak. If he's simply talking about having a market fit so your game sells at all, then IMO that's just talking about the viability of the game as a product - and in this case it's just about whether making the game makes financial sense, not whether you can juice the customer for more money.
He just executed a merge of his company with a company that produced know malware delivery platforms for installing scamware.
I think we can guess where his intentions lay
Having read the full context on the original article on pocketgamer.biz, he is, in fact, making the assertion in this post title -- that game creatives that aren't working with sales and publicity teams from the beginning to build in monetization are idiots.
Original article: https://www.pocketgamer.biz/interview/79190/unity-ironsource...
Edit: I say this because I don't understand how it's not clear that he's driving for monetization in every game.
The confusion is over what is meant by 'monetisation' here.
Is is "making sure the game is at all commercially viable so I can afford to keep myself alive and well fed", or "making sure that every drop of money is juiced from the customer".
Without a clear statement that he meant the latter, I decided to give him some benefit of doubt unless I have additional context (I never heard of the guy before).
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