Comment by noobermin

The analogy is people who blame other's reactions to them on the people themselves instead seriously contending with the claim and at least looking inward.

Anyway, that was a bit off my point which I admit. The main point I am making is "irreverent" is more descriptive than "politically incorrect." Politically incorrect would be something not culturally sensitive or offensive to people with certain politics. He didn't make that sort of gesture, he just was crude about his own customers which is mean sure but also pretty unwise just from a PR perspective.