Comment by lapetitejort
3 years ago
It should be noted that Apple also has an ad wing that brought in $4 billion in 2021 [0].
0: https://www.barrons.com/articles/apple-revenue-ads-516478777...
3 years ago
It should be noted that Apple also has an ad wing that brought in $4 billion in 2021 [0].
0: https://www.barrons.com/articles/apple-revenue-ads-516478777...
The ad revenue is mostly on App Store searches, where the intent is provided during the request.
That Ads devision can operate in a privacy first mindset while still seeing huge growth YoY. Where-as if Google operated in a don't be evil/privacy first mindset, they'd loose substantial revenue and likely no longer be profitable.