Comment by wahnfrieden

I've started augmenting one big server with iCloud (CloudKit) storage, specifically syncing local Realm DBs to the user's own iCloud storage. Which means I can avoid taking custody of PII/problematic data, can include non-custodial privacy in product value/marketing, and means I can charge enough of a premium for the one big server to keep it affordable. I know how to scale servers in and out, so I feel the value of avoiding all that complexity. This is a business approach that leans into that, with a way to keep the business growing with domain complexity/scope/adoption (iCloud storage, probably other good APIs like this to work with along similar lines).