Comment by aaroninsf

The consumer experience is that unregulated "open" markets fall prey quickly to abuse of many kinds which bewilder, mislead, and defraud.

Consider the now-standard criticism of Amazon wrt cookie-cutter phantom brands with identical products; false reviews; etc etc.

or one of the "amusing(?) stories of the week" about the fraudulent 30TB SSD on Walmart (another open market).

If you don't build protections for the customer in at the ground level, well...