Comment by locallost
2 years ago
I had a Windows 8 phone from Nokia around 2015 or so and other than the lack of apps it was a phone like pretty much any other at the time or even these days. By that I mean I don't remember anything really bad about it, especially because I mostly use the web anyway.
I have no idea why things succeed or fail and so I don't know for this either, but my guess is it was new, but didn't have anything that provoked an interest with mainstream users. And Microsoft does not have many faithful users.
I wonder if they threw in the towel too soon. I too had a Nokia Windows phone and I loved it. They were popular in South Africa as Nokia was a recognised brand. Bandwidth is still expensive here so most people just need WhatsApp and Facebook and they are fine. Perhaps the developed market needed more apps.
It didn't matter how good or bad it was, Windows was a toxic brand on mobile. A very large segment of potential customers was rejecting it off hand based on their desktop Windows experience. They may have been stuck with it on the desktop but on mobile even if they weren't sure what they wanted they definitely knew that it wasn't THAT.