Comment by gumby
3 years ago
> Your toothpaste does not live or die on usability; it's toothpaste.
Actually it does. Is it hard to get the cap back on so it spills in the sink? Can you squeeze the tube so it doesn't just shoot out but rather can be metered out?
The old aluminium tubes were great in that you could roll them up from the end -- now I have to use a small claim because the plastic ones are too springy and won't hold a crimp, but I guess it's acceptable to most people.
I'd rather buy the toothpaste that has the flip top level/flat cap even if it's upside down on the counter because it's easier to use than a twist cap. UX improvement won on that one for me. Same with flossers - I like the little plastic picks with floss a lot better than getting the reel out and twisting it around my money maker fingers.