Comment by seydor
3 years ago
BS, they love it. Users will just HAVE to buy iphone 15, because it has the noticeable usb hole to differentiate them.
Lighting cables are the new green bubbles. Using one means you re poor or hate the environment or both
This right here is the truth. Consumers learn to associate "new cable" with new model aka I'm wealthy enough to grab the latest doodad on launch. Like a monkey wearing a palm leaf, new iPhones or AirPods are a status symbol.
Apple's core market is not San Jose VCs or Mar Vista interior designers. It's Americans living pay-check to pay-check only afloat through credit. Their primary product is the ability to be envied by your neighbours, your classmates, or your colleagues.
This is coming from someone who has completely bought into the Apple ecosystem.