Comment by TheTaytay

Oh - I’m a professional with insurance, as is most of their target market, I’m sure. But most things I do medically require co-pays, feel complicated, require referrals, etc. This feels as accessible as a meditation app subscription, with a better value proposition to me. So I think I was weighing it against that sort of “guided-‘self’-help”, rather than therapy. And I say that as someone who just talked to a therapist, so I’m pro therapy. They just occupied a different headspace to me.

But I can see your point. If I had been looking at this as more of a medical condition that insurance would cover for me, this wouldn’t be my go-to substitute. I also see what you mean about the wording. I gave them the benefit of the doubt since they are trying to convey meaningful authority based on science without trying to claim to be your therapist…they are in an in-between space. But I admit there is likely a way to describe such a positioning without such likelihood of being perceived as being misleading.