Comment by mqus

maybe strict but arcane? It's pretty much the same "law" that apple put facebook under: Make personalization of ads optional and turn it off by default or at least make it equally easy to opt out and opt in (=forced choice).

And this "arcane rule" is pretty much 50% of everything you read about GDPR (heard of cookie dialogs? they are not just banners anymore due to GDPR). Hardly arcane to me.