Comment by kentlyons
3 years ago
It is the part just before you cut in my quote: "it's playing against a different set of customer values". That is how Christensen defines a new market disruption. That is not enough for a successful new market disruption, but is one of his key characteristic of one. So I believe the values people are finding in their purchase of a Tesla are radically different than those buying ICE vehicles.
I think that might have been true once but a) the futuristic/revolutionary reputation of Tesla has come down to earth through the trials of the Model 3 and the failure to deliver FSD, and b) Elon's antics, both during COVID and through 2022, appear to have put a sour taste in the mouths of people who bought Tesla's for the values they purportedly represented (sustainability, etc).
So honestly I don't believe this is the case anymore. I think, as more EV competition is entering the market from both new and established automakers, they're now just another EV that happens to have great brand recognition but an eroding brand reputation, a good charger network, average to below average quality, a very weak record on customer service, and a CEO that's just another crazy, out of touch billionaire.