Comment by is_true

It depends on the business. I sell to a couple of companies and have multiple experiences.

One of my clients is a team that has a budget and that team makes the decision without involving other parts of the co.

In another one of my clients the decision is taken by multiple depts, first the team that is gonna use the product gets in touch and we create a contract for them, then the legal dept is involved, after it's all clear the dept in charge of payments is involved. In that last step they tried to renegotiate the amount of the contract saying they didn't have that kind of money. I told them no problem and just went silent, a couple of weeks later they approved the contract.

Sometimes it takes 1 year 'til the client starts using (paying) the product, other times they are good to go in 1 week, most of the times it takes 1 month.