Comment by groby_b

> On the other hand people’s initial reaction to much modern art is “what the hell? you call this art?”

There's a lot of people who look at React and think "What the hell? You call this useable?" as well. The point of spending money on popularizing something is usually to popularize it with a specific crowd.

And if you are close to the art crowd, modern art is a) a stupid moniker, because it covers 1860-now, and b) a pretty logical evolution of what was before. You don't have to like it to understand what it's trying to do. The "what the hell" crowd is not the crowd targeted by the marketing.