Comment by sgt
3 years ago
Usually Apple comes along and builds it so well that people will actually start using it. Oculus and the others are still a pretty niche thing.
3 years ago
Usually Apple comes along and builds it so well that people will actually start using it. Oculus and the others are still a pretty niche thing.
> Usually Apple comes along and builds it so well that people will actually start using it
Agreed, but Apple have put themselves in a weird spot with the $3500 USD price tag.
Not that weird of a spot. That's what it costs for the most premium experience they can launch with. They'd rather it be good than something everyone buys on day one. They can get costs down in future models as they scale and progress pushes down some of the costs. As iPhones become even more performant in the future they can also eventually offer a version that offloads more compute to that and bring costs down even more. Their goal is to show this is a new type of product that works at the level people expect for a completely new Apple product. They can probably afford to wait for a much lower priced mass consumer product.
I think they’ll be fine with first adopters, businesses, the rich.
For people making 10x what we make, these are on the level of $300.
And Apple gets to iterate and present v2 in a year or so, at 1/2 the price.
Apple is probably going to have supply constraints for the first generation product so pricing it high makes sense.
Considering what I paid for my Apple XDR display, $3500 is a bargain.
It's also the "entry point" price for a HoloLens (https://www.microsoft.com/en-us/hololens/buy). Businesses will spend that on an AR/VR device that adds value to their use-cases. It seems pretty clear this is not intended for "mass market consumer adoption" at this point in time.
It's really about priorities. People don't mind paying $1000 for a bed or a phone, but 3x for something truly revolutionary?
...One can also translate it into coffees. Just 700 coffees! Ok, better not.
The Vision Pro is arguably less useful than your XDR since the VP can't run macOS. :p