Comment by hjkl0

> People don't know what they want until you show it to them

You won’t know what people want or how to build it if you don’t _look at what they actually do_ first. There’s no other way of doing it, even Steve Jobs did it this way.

It sounds like a contradiction, but I don’t think it is. He’s talking about people’s biases about new products. Understanding people’s biases is part of watching what they do, as opposed to just considering what they say. He doesn’t say you’re supposed to come up with what people want out of thin air.