Comment by BizarroLand

Because they sold their soul to Amazon for a quick buck and dipped.

That's the thing I feel a lot of these companies are overlooking.

Look at Notch. Made into a billionaire by selling Minecraft to Microsoft. Went off the deep end, now he has no passions and no joys other than starting arguments with people.

Tom, the guy that sold MySpace, got his 600 million and dipped, and now does whatever he wants to do, but the MySpace community was completely uprooted and decimated in the process, and millions of account with images and music and stories that could not be found anywhere else were "accidentally deleted" soon after, never to be recovered again.

That's what happens to companies that sell out. The soul is always a part of the deal, and it almost never recovers. Harley Davidson sold out in the late 60's but was bought back in the late 70s only to go public in the mid 80's and slowly decline into nostalgic mediocrity. Same with Jeep. When AMC sold out to Chrysler in the late 80s, the Jeep lost something in the process. They became even boxier than before if that was possible, and even though now they look pretty they are overpriced and soulless.

Maybe soul isn't some misty glowing orb of immortal value, but it is something that can only exist under certain circumstances. If it is lost it is essentially impossible to recover, and selling the body of the company that possesses such a soul is the best way to destroy it.