Comment by dijit

If you are being unethical there are a bunch of things you can do.

I would advise targeting people directly, anonymous letters directed to a spouse with accusations of cheating will help prevent executives from travelling and add a lot of personal stress on their lives, all it costs is a stamp. -- this is especially easy if you live in Sweden; since addresses and living arrangements are public info.

Other things you can do is to fabricate something racist and pay for a few hundred bot accounts to follow any mention of the company or product.

I have had both of these happen to me, and my industry is not very competitive nor am I a famous figure.