Comment by gerdesj

You are doing some pretty decent market research here too. I think you said your app had ~2M users so that's 0.4c per user.

What is the ad for? If it is a US equivalent to Great Ormand Street Hospital or some other worthy thing, then why not! I suspect it isn't and you will be offered quite a lot more vapid dollars because your user demographic is ... nerdy and installs addons 8) That is worth a lot more than 0.4c per head.

It may be that the ad offers are not as unpleasant as we might make them out to be but you do need to live - up to you. However I suspect they are just as genuine as the crap that lands in my Inbox, sometimes.

I recommend not describing your users as brats - https://en.wikipedia.org/wiki/Gerald_Ratner