Comment by SquareWheel
3 years ago
> Chrome's invasive new ad platform, ridiculously branded the "Privacy Sandbox,"
Ars seems to be confusing the topics API with the privacy sandbox as a whole. Most features are early, like client hints, while others like privacy budget haven't even been released yet.
The whole article is a mess of confusion. FLoC and Topics have nothing in common functionally, aside from being useful for ad targeting.
IIRC the failure of the first lead to the second.
And if Steve Gibson is to be believed Topics is not only an improvement, it's an unqualified good. (I'm not yet convinced though if Google didn't have so many other harvesting avenues I'd see it as better for privacy too.)
> Topics is not only an improvement, it's an unqualified good.
It's still sending interest information to advertisers, so it's an unqualified negative. Stop sending information to advertisers. Kill third-party cookies, and anything purporting to replace them.