Comment by atty
3 years ago
I think the Ars writer here is very uninformed. Floc is completely different from Topics, and if you actually read the Topics spec, it seems to be significantly better than 3rd party cookies? At least to me. Maybe I’m missing something.
Topics is a refinement of FloC… no third-party cookies and no Topics would be significantly better but Google is an adtech company and there’s anti-competitive concerns from other ad tech providers