Comment by seanhunter
3 years ago
> Topics is reducible to (implementable using) third-party cookies.
Yes, but aren't 3rd party cookies going to get banned? That seems to be the common assumption in the adtech space. If that's true isn't topics just google's mechanism to continue the kind of tracking that lawmakers are trying to ban by banning 3rd party cookies?
This is the first I've heard of such a law. Do you have a reference? Which country?
Search for "death of third party cookies" and you will find a huge amount of material about it. It's basically a trend that everyone in marketing expects. Here's a tiny sample but I've tried to draw on a wide swath of different sources.
[1] https://www.mckinsey.com/capabilities/growth-marketing-and-s...
[2] https://www.forbes.com/sites/theyec/2022/09/12/the-slow-deat...
[3] https://blog.hubspot.com/marketing/third-party-cookie-phase-...
[4] https://www.marketingweek.com/death-third-party-cookies-goog...
[5] https://www.techtarget.com/whatis/feature/The-death-of-third...
As far I can tell, none of those links are talking about "lawmakers banning 3rd party cookies". They're mostly about Google wanting to remove 3p cookies from Chrome. A couple of them reference laws, but it's just talking about general privacy law trends by giving examples of laws that are already passed like GDPR and did not in fact lead to a ban of 3p cookies.
Since none of your links provided any evidence for this, I'm going to guess that the waste swathe of material doesn't actually exist.
2 replies →
Going by GDPR any tracking that isn't necessary for your service to work has to be optional and the site operator has to list and explain every bit of data he tracks.
Moving that tracking directly into the browser seems like a cheap attempt at trying to bypass the GDPR.