Comment by Silhouette

3 years ago

How would that work in practice? I'm not sure what kind of "server-side data collection" you're arguing against here.

The one that's now moving to the client when it comes to Ad serve. This makes a case for an Ad network tracking data collection much weaker since GDPR demands minimum data collection to satisfy a given business goal.

This will make it much easier for is to argue that server side behaviour data collection is outright unnecessary and thus illegal for many ad services.