Comment by TeMPOraL
2 years ago
> At that point, you're paying a bunch of extra money to send the message "check out our least popular flavors".
That's what I expect them to do, though. The most popular flavors, by definition, needs advertising the least.
The most popular flavors, by definition, benefit from advertising the most. The goal isn't to achieve equality of popularity between every product you sell. It's to sell the greatest number of products!
The advertising costs the same whether you advertise popular flavors or unpopular ones, but you'll get a lot more sales by advertising the popular ones.
Go check out a grocery store, see whether the aisle caps slant towards popular or unpopular product varieties.