Comment by zamadatix

It's crappy behavior but I think screaming fraud is taking things a bit far. If you buy a Blu-ray from a website you don't come back screaming fraud because the browser or computer you you used doesn't play Blu-rays due to the DRM requirements. A refund request fits the scenario much better and the company's response tells you whether they are worth doing business with, not whether you were the victim of fraud. Some responsibility still lies with the buyer that they will understand what it takes to use the thing they are buying and not expect to rely 100% on the seller to verify everything for them beforehand.

At the same time... I think the behavior is pretty shitty, just not illegal, in that it takes minor up front effort to resolve. An explicit message along the lines of "You won't be able to watch in higher quality on this browser/device combination. Do you still want to purchase the high quality version for use on another device? You'll still be able to watch either version on this device, just always in low quality" goes a long way.