Comment by archerx

I think the only person who really cares about those tracking tools is the marketing department.

I have no good reason as to why the EU live stream has 3rd party cookies. However I set up online streaming for two small TV stations in my country, they wanted you to be able to watch the channel live on the station's website, we were able to see how many people were watching the stream live and I never had to use 3rd party cookies. It's not that hard to set up and it is cheaper than you'd expect now days, even video capture cards/devices are much lower price than back in the day.