Comment by aethertron
1 year ago
A personal site is a lonely place. That's why blogs, after an initial burst of creative energy, languish. People nowadays seeking online to fulfil their social inclinations go elsewhere, to the platforms better optimised to harness that social energy.
Another reason blogs have languished: discussions come to an end, a point of exhaustion. When everything that's there to be said, has been. Retreading old ground is not the same as posting original thoughts. Different qualities of people do these things.
The internet is a lonely place, all these substitutes for in person communication and interaction fail and will always fail. It's why we're more connected and more lonely than ever. Sure you can now find that person halfway around the world that agrees with you on some esoteric topic you care about, but that's not a real relationship.
Well, the apps aren't designed to cultivate that relationship is the thing. They are designed to drive content engagement -- doom scrolling is the ultimate goal of every major social media platform of today, because that is where the ad revenue is.
There's no technical reason apps can't be designed to connect you more meaningfully to individuals that you resonate with. The problem for them is once that starts to happen, you don't need the platform as much and your engagement with it drops. It requires a company that focuses on that, and not engagement / pure revenue, as a focus. I'd wager the main reason those companies haven't taken off is people like money. If you are good enough to build such a platform, you're also good enough to make 250k+ _today_. If you are currently making 80k, it is a very hard thing to turn down.
>A personal site is a lonely place. That's why blogs, after an initial burst of creative energy, languish. People nowadays seeking online to fulfil their social inclinations go elsewhere, to the platforms better optimised to harness that social energy.
A personal site or blog might be a lonely place in the early days but then came comments section and people started discussing your articles but then came the question of persistence of your profile and I think Disqus is a pretty good web commenting solution to that regard.
The biggest problem of big social platforms is content discovery; there is so much content out there that you can not find the content that suits you the best. That's why you see "Discover" feature in every app because they became aware of that problem. That's also why TikTok took off so wildly because they glued together short attention content (short videos) with powerful recommendation system.
Like somebody already said, web and social platforms push only new content to you, they are sort of like TVs but there is vast amount of content and websites that are never discovered and visited because the right incentives aren't there to show you old content and old websites.
The advent of commenting did mitigate the lonesomeness of independent blogging. Then social media sapped away much of that social energy, returning blogging to its natural state of solitude. Bloggers can try to nurture community, but it's a hard task. Maybe the advent of reader-funded blogging will re-energise the practice. I hope it will.
Disqus seems good on paper. Seems something like Disqus is in a position to facilitate content discovery: it has ads so it could also add related or recommended links to other stuff in the ecosystem.
>The advent of commenting did mitigate the lonesomeness of independent blogging. Then social media sapped away much of that social energy, returning blogging to its natural state of solitude. Bloggers can try to nurture community, but it's a hard task. Maybe the advent of reader-funded blogging will re-energise the practice. I hope it will.
Web blogging was fragmented across independent web sites, Blogger and walled gardens like Tumblr, Medium and Twitter and it couldn't thrive on all of them and at the end it didn't thrive on any of them. The best solution is open web and that is independent web sites. Open web provides you freedom to customize whatever you want and you can play with Atom, RSS, comments section etc. Some people are not tech savvy enough to blog but Blogger seems like a good solution because it is easy to use and it is open but unfortunately Google didn't invest in it for years and will probably shut it down sooner or later.
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That's because the vast majority of people don't care about what the other vast majority think or say. Social media only works because algorithms push provocative content. Otherwise nobody would find it worth the time.