Comment by blueridge

I'm not trying to be mean, I'm just sharing an honest opinion and criticizing a widespread behavior that I've noticed. I've stopped following people because the "housekeeping" posts just kept coming. There's so much focus on digital structures, on the means by which they express themselves or engage their audience, on the colophon, that they forget to make a point or write about anything else.

I'm worn down by this kind of chatter, by the hyper-focus on the platforms and the tools instead of the message. It's the same thing with designer portfolio pages. They can't get off the treadmill and they're constantly tweaking their portfolio instead of settling on a good layout and letting their work speak for itself.

There's this endless frenetic energy that pushes people to search for phrases, labels, names, categories, definitions that allow them to rationalize their behavior and justify how they're spending time online.

Listen, I'm the OCD type and I'm guilty of this sort of thing, too. And every now and then I find myself obsessing over tools in a way that's unproductive and I have to stop and pull myself out of that headspace. There's an instant feedback loop to editing themes, messing with fonts, publishing a blog post (that no one will read) and so it's easy to keep going. And it's easy to waste a fuck load of time doing this sort non-work.

Anyway, I feel like I'm watching the progression of a most chronic illness that keeps people tinkering in an anxious state of mind, and that makes me sad. It seems unhealthy to me, but you can do whatever you want!