Comment by dylan604
1 year ago
But these platforms want you on their app instead of webpages. That's why the apps exist. There's a reason they are willing to go through the hassle/expense of maintaining native code apps instead of just one website. It is the core of their business.
Of course, platforms are going to do everything in their power to exert as strong as a grip as possible on users.
The thing is though, with the amounts of money involved even small improvements in engagement and retention justify considerable expenditures. Their willingness to spend on things like native apps is not necessarily representative of the impact of those things.
There's also the stigma of being a web only platform in the view of the younger users.