Comment by kypro

While I don't think it's the best shopping experience on the web, I've also never understood those who have claimed it's awful in recent years. I'd be interested in what it is specifically that you don't like? And what changes you would like them to make to make it better?

I think part of the problem they've been having is that because they're an "everything store" they don't have a clear target audience so disappoint everyone. There are online stores I love out there, but they tend to be opinionated about the type of products they stock and how they do things, so although I have less of a selection it's more likely to be stuff I want. But that opinionated nature means a lot of people just won't shop with them because it's not what they want.

A lot of the issues I seem to hear here stem from relatively high end consumers seeing cheap products on Amazon and not liking that it's difficult to find the quality. But similarly elsewhere I read accounts from people looking for cheap products and saying that there are cheaper places to shop these days. Sometimes I wonder if Amazon was just a little more opinionated about what they stock whether that would help a bit. It would at least reduce disappointment. Although I suppose that goes against their whole ethos of having everything.