Comment by swatcoder

If they can keep is sustainable and profitable without eat-the-world "growth", that's not a bad thing.

There are few consumer products that have held up against the competing demands of billions users in thousands of different markets and cultures. I'd say there's maybe even been none.

The kind of "growth" you're talking about is a bad but understandable habit among founders and cold financiers, but it's not a requisite part of running a business and generally runs counter to having a good product that serves a specific need well.