Comment by crazygringo

I don't even understand your question. They're the same, by your own definition. You said unsophisticated people will just click the top link, and I'm assuming that means some of them will click the #2 link as well just because it's there -- since people often open the top n links. But if they're making a choice based on the link description, rather than just because it's there, then by your definition they're "sophisticated". They're clicking it for personal reasons, because they personally evaluated the quality of the link description.