Comment by stevage

> First of all, like what? What high-quality signals are there that can't be gamed?

Probably the ones the author refer to would be a good start.

>And second of all, what if they do, but users still don't click on it because they don't recognize the name of the site? Is Google supposed to be giving users results that they don't want to click on?

It's an interesting question, but the premise of your question is even more interesting: that serving shitty web results is somehow what a search engine is meant to be doing, because that's what users "want". I'm very skeptical of it.