Comment by jeroenhd

I think it depends on what you're using the free plan for. If you're kickstarting a business and manage to attract a wide audience by getting featured on HN/Reddit/the news, you may want to sacrifice a few thousand dollars for the user growth that all of this traffic provided. Paying enterprise pricing doesn't necessarily make sense if you're normally getting less than a few thousand visits per day. Same goes for all the hip and cool server solutions such as "serverless" cloud functions.

The core product is already enterprise-grade. Netlify's pricing page basically turns into a "contact sales" button when you select "enterprise", probably for businesses that did their math and are trying to get a discount. Everything about their website seems to target medium to large businesses or hopeful startups.