Comment by thiht
2 years ago
When I first got an iPhone a few years back, this is the thing that shocked me most. This is completely out of line with what I expect from Apple. I don’t have "scams" per se, but the first result when searching for a keyword is systematically an ad for a competitor:
- Spotify -> Deezer
- Uber -> Heetch
- UberEats -> Deliveroo
- Deliveroo -> Ubereats
- My bank -> crypto.com
I have no idea why Apple allows buying trademarks/full app names as an ad keyword. Perfect matches should always have the app first, not an ad.
Is there something in the AppStore rules that prevent apps from buying the keyword ad for their own app?
> I have no idea why Apple allows buying trademarks/full app names as an ad keyword.
Because unlike a regular search query, app store searches tend to be for app names, which are unique. Advertisers won't be interested unless bidding on brand names were allowed.