Comment by steelframe

> He uses "you don't stand a chance" in the context of will power.

Having taken every reasonable measure I can to stop being spied on, I can concur that it does take a lot of willpower. As in, being willing to come across as a total ass to those trying to spy on you on behalf of their employers and also willing to literally walk away from the register leaving the stuff you've collected in the hopes of buying. ("But we require your name and phone number or we won't honor any of the warranties for what you're buying.") Paying cash for everything. Avoiding specific restaurants and shops that don't accept cash. Foregoing "members discounts" at the grocery market. Buying a specific phone just to install a third-party privacy-centric ROM. Buying a specific car just to be able to pull the fuse that powers the transmitter.

You can drastically reduce the amount of information that the data brokers collect on you, but I've found it's almost as if you need to adopt a new lifestyle in a lot of ways.