Comment by loceng
13 years ago
This data isn't fully valuable unless you know what alternate behaviour the users are performing (instead of clicking the alternate-coloured buttons). They still could be staying on your site, just not following the same funnel. They could be return visitors as well.
The example highlights the reward of button pressing, but most likely you would be measuring your "success" differently in your own application. You could add different behavior categories and weight each accordingly to how much it is worth to your product.
Right. If you totaled the importance values then you could see a nice funnel.