Comment by zbentley
8 months ago
I also wonder if the company in the article didn’t know that (either by reading between the lines as you did or via other correspondence they didn’t mention) and weighed that in their decision to go with Fastly.
BYOIP isn’t just expensive—if your content is bad for IP reputation the time-to-flagging of your IPs is going to be way shorter on BYOIP than on shared IPs due to there being less dilution. And that’s without getting into the challenges around rotating/renting IPs on a continual basis.
I do agree that CF did not communicate that well or professionally—if the sales emails are the only comms that happened here.
I think it is possible that the company posting this didn't realize that this might be the issue, but you are right that they may know. It may have been a small company, even doing that much bandwidth. Online gambling sites tend to push an entire video game when you are playing on their site.
Many gambling companies are fine just doing BYOIP or running dedicated hosting infrastructure that is on providers who are explicitly running hosting for that industry (although they are moving to cloud). There is a good reason this separate infrastructure exists. In general, I would not assume they are rotating IPs: this is not a scam, it's a business, and they are largely fine with being blocked in places where they can't legally operate.