Comment by amadeuspagel

> In this way, one’s reputation, like one’s hand or one’s home, is an aspect or extension of oneself, at least insofar as damage to it suffices as a harm to oneself, quite apart from any further impact it might have. It is, in other words, inapt to ask, “Your reputation may have suffered, but how exactly did that hurt you?” There is also another important way reputation is an aspect of oneself: It is not primarily constituted by the voluntary acts of other people, like a store owner’s share of the consumer market or a school board candidate’s share of the electorate. Unlike purchases or votes, the appraisals of others that constitute their reputation do not reflect the appraisers’ choices—some decision to begin viewing the person this way or that—but are instead generally formed as natural, passive consequences of learning the relevant information.

If a tree falls and no one hears it, does it make a sound? I can only know about my reputation from the voluntary acts of other people. These actions may be more or less conscious, just like the choice to buy from a store or to vote for a candidate, but they are not "a passive consequence of learning the relevant information".