Comment by latexr

> Twitter tried a long-term playbook to reverse their unprofitable sinkhole of a website.

From what I recall reading at the time, Twitter was finally becoming profitable before the sale (last two years? It’s hard to find a source now since every story since is about some shit show or other post sale).

> That ended up with them being undervalued and sold to the highest bidder.

You make it seem they were in dire straits and had to be sold for scraps, but that’s far from the case. They sold for more than their valuation to the only bidder because they understood what a good deal it was for them. They forced the buyer to not back out, after all.