Comment by Retr0id
1 year ago
> Santander does not have a lot of incentive to improve this.
There is some incentive. A not-insignificant percentage of users won't be able to immediately install it without going through the hassle of finding something else to delete first to free up storage space, adding onboarding friction.
This is funny: the idea that banks have the same concerns about “onboarding friction” as high growth startup companies.
You know who big banks don’t care about serving? People who are too poor to have free storage space on their phone.
Santander has a 9-figure annual ad spend, more than most startups are worth - they definitely care about acquiring new customers.
Poor people pay more overdraft fees.
Well, if my theory is wrong, low end phones like the Samsung A series have microSD slots for a reason.
So the poor customers can install the app since they have an SD card, the rich customers just buy an expensive phone.
1 reply →