Comment by JAlexoid

> I'm sad that Netflix&Co. do not publicize their urls/intents/etc. for smart TVs. I'd be happy to call an episode directly.

That is an intentional marketing move. If you bypass the loading screen, you're also bypassing advertising for their content.

It's in Netflix's interest for you to be aware of their new releases or suggestions. They want you to see the loading screen.

The last thing they want is for you to start thinking that paying them is no longer worth the value.