Comment by paulpauper
2 months ago
fortune.com too. same thing . these brands realized they can cash in on their domain authority to create content farms full of ads. scales really well too
2 months ago
fortune.com too. same thing . these brands realized they can cash in on their domain authority to create content farms full of ads. scales really well too
Fortune's case was mostly the whole Time-Life magazine empire going to the dogs partly by way of TWB. Forbes just kind of faded away post-Malcolm (and with a distracted Steven Forbes).
But, in general, the magazine and journalism businesses aren't what they were so most of the relatively mass market magazines pretty much cashed in on their brands to the degree their owners decided to keep them around.