Comment by fredgrott

2 months ago

People, Google is not in the Tech business....

Its tech powering an search and ad monopoly....

Things only change when ctr of ads and amount of ads displayed go down.

To your point, my theory is that all their other tech efforts - that are very often sunset'ed in a couple+ years - are merely a smokescreen of the ad monopoly. Worst case, if they have to: "Tech is hard and competitive. Look at how many other businesses we started and were unable to be successful at. Search + ads is one click away from slipping away from us. We're not a monopoly. We're alone and very scared for our future..."