Comment by mtlynch
4 months ago
I think that's pretty funny and not particularly malevolent. It's a fake alt rock band called Zendesk. It's obviously tongue-in-cheek and not going to deceive anyone.
Also, anytime I search for "X alternative" the results are all AI-generated garbage anyway, so I'd welcome something quirky and original like this in my results.
> It's obviously tongue-in-cheek and not going to deceive anyone.
Yes, that’s it. They paid their marketing team to do this to be funny.
It seems like you're being sarcastic, but I think that's really what happened. I think it's much more about getting press for doing something funny than it is about having a meaningful impact on cluttering search results.
It's the same reason why Google paid its marketing team to make a promo for Gmail Blue (back in 2013 when Google was still doing legitimately funny fake promos):
https://www.gmail.com/mail/help/intl/en/promos/blue/