Comment by panick21_

I'm not saying taking Objective-C was wrong.

There were many alternatives.

Pascal is language family. Xerox did Pascal like Cedar at around the same time. Thing Modula-2 existed. Next could have done something along those lines. I'm sure there were commercial versions of that kind of stuff floating around.

Smalltalk was a big family at the time. Lisp OO system were already common. There were lots of commercial version of that they could have licensed.

Sun with NeWS had a very extended PostScript that basically allowed you to write most of the application in it.

There was a lot of stuff going on back then already. History always hides how much stuff was actually happening. Sadly most of it isn't open source, so tons of great stuff goes into a historical blackhole.

My point is, with the amount of money Next was able to raise and invest in these systems, they could have gone a number of different ways. They made a reasonable discussion at the time.