Comment by EMIRELADERO
6 days ago
> It sounds like the end goal of this is to enrich other companies, not customers.
In this case, the "customers" are other companies.
Antitrust markets can be defined broadly or narrowly. In this case, the market was "general web search advertising" (among others).
Who are the consumers in this market? People and companies that want their ads placed where (and to who) it matters.
So fuck all of the billions of users of Chrome I guess, and let the other advertising companies make some money.
I'm sure everyone will be thanking the DOJ for their poorer Web experience, knowing that their sacrifice is allowing other ad companies to earn their fair share.
Exactly. Everybody thinks they're the consumer, but often times consumers are other companies.
The thing I keep coming back to is that everyone needs a job. So unless we all go to work for Google, things that help other companies help the employees of other companies.
They may think they are consumers, but most often they are the consumables.