Comment by jsnell

> Why not just go for the jugular and separate Adsense from the rest of Alphabet? It's the main driving force in all their dark patterns for all other platforms (Youtube, Android, Chrome, Search...)

Because this is not the case about display advertising, but the one about search engines and search advertising.

But also, if you think the display ads business is the jugular, I don't think you really understand their business. Have a look at the financials. The entire display ads business is <10% of their business, and shrinking in both absolute and relative terms.